Still · 5% ABV · Added electrolytes
Your Island.YOUR TIME.
Tropical flavor, a still drink and added electrolytes, from an island lifestyle brand, in one convenient can. Launching in Hawaii on Oahu, built to grow across the Western U.S.
The portfolio
Three flavors, one island story.
Fruit-forward, low-to-moderate sweetness, and never fizzy. Aloha Punch leads in consumer testing.
Aloha Punch
Lead flavorwith Electrolytes · 5% ABV · Still · 12 fl oz
Our lead flavor, ahead in consumer taste testing. A tropical punch in a sunset-orange can, made for beach days and backyard hangs.
Mango Pineapple
with Electrolytes · 5% ABV · Still · 12 fl oz
Two island classics in one sip. A tiki-torch tropical flavor in a sunset-purple can, made for golden hour and long nights.
Cherry Blossom
with Electrolytes · 5% ABV · Still · 12 fl oz
Soft and floral, in a pink-petal can. A lighter take on island time for brunches, pool days and celebrations.
Why On an Island
Tropical. Still. Electrolytes. In one can.
Tropical flavor + a still drink + added electrolytes + an island lifestyle brand, in one convenient can.
Who we're for
Legal-drinking-age adults who love convenient, fruit-forward drinks and respond to tropical lifestyle branding.
Still, not sparkling
No bubbles. A smooth, noncarbonated sip for people who skip fizzy drinks.
Added electrolytes
Sodium and potassium compounds added to every can.
Island lifestyle
A brand built around a feeling: relaxed, colorful, social.
Distinctive packaging
Sunset-bright cans that stand out on a crowded cooler shelf.
Hawaii origin
Launching first where the island story is real: Oahu.
Flexible occasions
Beach, pool, porch, party. One convenient 12 oz can.
Island time, anywhere
Paradise is a state of mind.
Relaxed, colorful, adventurous and social. Crack a can at the beach, the pool, the porch or the party, and you're On an Island.
Spec sheet
What's in the can.
For buyers and distributors: the product as planned today. Items marked pending are being confirmed through testing and supplier review.
- Category
- Fermented sugar-based alcoholic RTD
- Alcohol
- 5% ABV
- Container
- 12 fl oz aluminum can
- Carbonation
- Noncarbonated
- Sweetness
- Low-to-moderate, subject to testing
- Flavoring
- Natural flavors, subject to verification
- Electrolytes
- Added sodium and potassium compounds
- Packs
- Four-packs, eight-packs and singles
- Production
- Contract manufacturing
- Calories
- PendingCan art shows 98. Provisional until finished-product testing confirms it.
The opportunity
RTD is where shoppers are moving.
Ready-to-drink keeps gaining share and frequency, while the old malt-based segment slips.
+14%
Spirits-based RTD volume, U.S. 2025
IWSR
$3.8B
Premixed cocktail supplier revenue 2025, up 16.4%
DISCUS
12%+
RTD share of U.S. beverage alcohol dollar sales
NielsenIQ
55%
RTD drinkers drinking weekly in 2025, up from 44% in 2023
IWSR
−1%
Total U.S. RTD volume, 2025
IWSR
−5%
Malt-based RTD volume, 2025
IWSR
What it means for us
Category growth won't carry us. Taste will.
Our base is fermented sugar alcohol, not vodka, so spirits-RTD growth figures aren't a forecast for us. We compete for the same shoppers and shelf, and we win with Hawaii execution, packaging, repeat purchase and distributor relationships, staying focused on a few markets.
Sources: IWSR (May 2026; Oct 2025) · Distilled Spirits Council (Feb 2026) · NielsenIQ 2025 Beverage Alcohol Year in Review
Phase 1 · Market entry
Launch in Hawaii, starting on Oahu.
Prove measurable demand before expanding. Oahu first, then selected neighbor islands.
Retail
- Independent liquor stores
- Grocery stores
- Convenience stores
- Specialty beverage retailers
- Resort-area retailers
On-premise
- Hotels and resorts
- Bars and restaurants
- Beachfront venues
- Nightlife establishments
- Licensed event venues
Then the Western U.S.
Three-year objectives
Focused growth, market by market.
| Year 1 | Year 2 | Year 3 | |
|---|---|---|---|
| Annual cases | 25,000 | 75,000 | 150,000 |
| Reach | Hawaii | Hawaii + 5–6 states | 10+ states |
| Core flavors | 2–4 | 4–6 | 6–8 |
| Distribution | Selective | Regional expansion | Broader regional |
| Focus | Product-market fit | Repeat sales | Scalable growth |
Planning targets, not confirmed sales forecasts.
Before we scale
What we prove first.
Consumer research on Oahu answers these before we expand.
FAQ
Questions, answered.
The basics on our still, tropical 5% RTD, for drinkers, buyers and press.
Get in touch
Bring the island to your market.
Distributors in the Western U.S., investors, and Oahu venues: tell us about you. Everyone else 21+: join the launch list.